If you want to create the perfect diary for your loved ones, then you have come to the right place! The benefits of having a perfect diary are undeniable, especially when it comes to your family’s happiness. Besides the obvious benefits, such as keeping track of important dates and events, a diary can also be useful in a number of other ways.
Yatsen Holdings’s IPO
Yatsen Holdings is a fast-growing beauty brand based in China. It sells color cosmetics products under a variety of brands. The company uses a digital-first, data-driven approach to product development. Most of its products are sold via social and content platforms, such as WeChat, Tmall, and Douyin.
Since its inception in 2016, Yatsen has experienced explosive growth. In the past three years, its gross sales have increased by an astounding 364%. This has led to a market cap of nearly seven billion dollars.
Yatsen has built a massive network of 15,000 key opinion leaders. These KOLs have helped the company become an important source of consumer data. Moreover, the company has a diverse follower base. According to the company’s prospectus, it serves 48 million followers across its social media channels.
Using data to develop marketing campaigns has been a major factor in the company’s success. The company plans to use the proceeds from its IPO to invest in further data analytics and product development. Additionally, it plans to expand its store network and introduce new product categories.
In addition, the company has received interest from several new investors. One of these is Tencent Holdings Ltd. A unit of the company received a $100 million investment from the Carlyle Group. Another investor, Warburg Pincus, invested $70 million.
Yatsen’s global ambitions
Sun Yat-sen is known as the father of modern China. In fact, he was born in the Pearl River Delta region of what is now southern China, and lived most of his life in Hawaii. During this period, he is credited with funding the two revolutions of the late Qing Dynasty. The first was the Taiping Rebellion, a Christian-influenced insurgency against the Manchu-led Qing dynasty.
The other was the Chinese Opium Wars, which the country lost to Great Britain. To this day, a number of Chinese cities and towns remain named after the revolutionary. One such place is the Sun Yat-sen street in Kolkata.
There was also the Nationalist Party, which governed the Republic of China between 1912 and 1949. This was a nationalistic movement whose avowed goal was to rid the country of the Qing dynasty.
Although it is impossible to equate the Chinese with the United States, their political systems have similarities. Some of the key similarities include their use of the “unequal treaties,” or agreements that give Westerners privileges in designated treaty ports along the Pacific coast of China.
While some may not have a particular liking for American culture, it was the US that was able to provide a safe haven for immigrants from troubled countries.
Yatsen’s expansion plans in the next 3 years
Yatsen Holding (NYSE:YSG) has an ambitious plan to become a major player in the Chinese beauty sector. The company recently acquired the French skincare brand Galenic. Additionally, the company has a number of other brands in the pipeline, including Abby’s Choice, Little Ondine, Dr. Wu, and Eve Lom. In the next three years, the company plans to expand its retail presence by over 50%, opening over 600 stores in China.
Yatsen’s plan includes not only opening its own flagship brand, but also acquiring foreign prestige brands. This includes the purchase of the aforementioned Eve Lom in March 2021. Aside from Eve Lom, Yatsen has already purchased the aforementioned Galenic and Pink Bear.
As of the close of business on May 31, 2022, the company had approximately 234 retail locations. It reported a net loss of RMB208 million ($39.5 million) in Q2 2022. With $451 million in cash and investments, the company should be able to cover its operating costs for at least two years.
Despite the company’s recent woes, the company has a number of notable achievements to its name. For example, the company is currently the largest retailer of Perfect Diary, a branded Chinese cosmetics company. In fact, the company recently announced that Perfect Diary is now the top-selling lip product in Malaysia.